Skip to content
Rally

Rally brand assets & usage guide

Download official Rally logos, colors, and usage rules. Built for speed and clarity so your team ships consistent brand stories.

Official logos

SVG files • Do not modify colors or proportions

Minimum size

Do not display the logo smaller than 96px wide for digital. Maintain legibility on all backgrounds.

96px dark on light

96px – dark on light

96px light on dark

96px – light on dark

Clearspace

Keep at least the height of the ‘R’ in Rally as padding around the logo.

Clearspace example

Brand guidelines

Color palette

Extracted directly from the Rally wordmark gradient and supporting lockup. Use these shades to keep artwork aligned with the core logo treatment.

Dark violet

#25043A

Rally Violet

#6D37D5

Light violet

#E5D6FF

Orange

#FF4E00

Rally White

#FFFFFF

Rally Black

#000000

Do

  • Use approved logo files.
  • Provide adequate contrast.
  • Preserve aspect ratio.

Don't

  • Recolor the mark.
  • Skew, rotate, or stretch.
  • Place on busy backgrounds.

Press contact

Email: marketing@rally.fun

By using Rally brand assets you agree to our Brand Guidelines and Trademark Policy. Don't alter the logo or imply endorsement. For any custom usage, please request approval at marketing@rally.fun.