Rally brand assets & usage guide

Download official Rally logos, colors, and usage rules. Built for speed and clarity so your team ships consistent brand stories.

Get the Logos
Brand Guidelines

Official logos

SVG files • Do not modify colors or proportions

Rally Logo – Dark
Rally Logo – Light

Minimum size

Do not display the logo smaller than 96px wide for digital. Maintain legibility on all backgrounds.

Dark logo 96px

96px – dark on light

Light logo 96px

96px – light on dark

Clearspace

Keep at least the height of the ‘R’ in Rally as padding around the logo.

Clearspace sample

Marks

Icon-only assets for favicons, avatars, and badges

Rally Gradient Mark
Rally Solid Mark
Rally Mark – White
Rally Mark – Black

Brand guidelines

Color palette

Extracted directly from the Rally wordmark gradient and supporting lockup. Use these shades to keep artwork aligned with the core logo treatment.

Midnight Blue
#0C0B58
Electric Indigo
#4E11CC
Radiant Magenta
#E943DE
Neon Pink
#FF78E2
Sunrise Gold
#FFB527
Soft Cloud
#F0F1E9
Rally Black
#0A0A0A
Bright White
#FFFFFF

Do

  • Use approved logo files.
  • Provide adequate contrast.
  • Preserve aspect ratio.

Don't

  • Recolor the mark.
  • Skew, rotate, or stretch.
  • Place on busy backgrounds.
By using Rally brand assets you agree to our Brand Guidelines and Trademark Policy. Don't alter the logo or imply endorsement. For any custom usage, please request approval at marketing@rally.fun.